![]() ![]() Nonetheless, a strike would impact some Hollywood players more than others, depending on factors like their library size and makeup, availability of live sports, and dependence on fall TV. Demand for those content alternatives could help soften the blow for studios and streamers. Reality shows now account for some of the highest-rated TV, while non-US shows have grown, recently accounting for nearly one third of US content demand, according to Parrot Analytics. There's also the rise of reality and international content, which aren't covered by the writers guild. Ad-supported TV is a smaller part of the TV pie today with the rise of ad-free viewing, though, which could mitigate the impact of that shift, he added. So a strike could accelerate advertisers' shift to TV alternatives like YouTube TV or even TikTok, longtime advertising analyst Brian Wieser said. TV's precipitous fall over the years has made it more expensive for advertisers to reach their target audiences. The Activisions of the world could be a beneficiary of that." "Screen time is going to lose attention share to other sectors of entertainment, including games. "So if you're frustrated as a consumer, it's very easy to go try something else." That could include other streamers whose fare you haven't sampled, he said, or other platforms entirely. The landscape of entertainment options is "much more competitive than it was during the last writers strike," media consultant Peter Csathy told insider. (Some observers also see studios using the strike to save money by scrapping unproductive writers deals: "It's a way to course-correct and force-majeure a lot of these deals," said a TV agent.) unscripted content.Īgreements with unions representing directors and actors also come up for renewal later in the spring, raising the possibility of a broader entertainment shutdown. Reelgood data shows which streamers lean into scripted vs. Audiences have that many more options if their favorite show doesn't come back. But the media landscape has changed a lot since 2008. ![]() If there's a strike, as in 2007, media companies would be left without new scripted series and movies to produce, beyond scripts that they've stockpiled from writers rooms they quietly accelerated in recent months, according to The Hollywood Reporter. "For this industry to succeed everybody needs to feel fully valued and, start to finish, our objective would be that everybody gets fairly compensated for the work they do," he said. but we're hopeful and we're negotiating with people we highly respect. Discovery chief David Zaslav also addressed the subject during a press conference April 12 to announce new streamer Max, saying, "We're assuming the worst from a business perspective, we're prepared. "We have a pretty robust slate of releases to take us into a really long time." "If there's a strike - and we want to work really hard to make sure we can find fair and equitable deals so we can avoid one - but if there is one, we have a large base of upcoming shows and films around the world, we can probably serve our members better than most," he said on the company's quarterly earnings call April 18. Netflix co-CEO Ted Sarandos recently said as much, saying the streamer is well prepared for a strike if it happens. Many experts consider Netflix best positioned because it has a huge trove of movies and shows to keep viewers happy. As tech companies with huge retail businesses, Amazon and Apple have less at stake than the pure entertainment companies. It cost the state of California over $2 billion and over 37,700 jobs.Ĭomplicating matters, the Hollywood studios and streamers that are negotiating with the writers aren't in the same boat. The assumption that the streaming business can replace the high profits of traditional TV is starting to look dubious, leading media companies to retrench after a massive runup on content spending.ĭuring the 2007-8 strike, which lasted 100 days, more than 60 TV shows shut down and ratings and ad sales dropped. People are cutting the cord faster than expected, with the share of households subscribing to cable falling below 50% last year for the first time, according to Insider Intelligence. Hollywood is bracing for its first writers' strike since 2008 as the WGA's contract nears its expiration at midnight PT- a move that would come at a precarious time for the media and entertainment industry. Discovery CEO David Zaslav have said their companies are prepared. Netflix co-CEO Ted Sarandos and Warner Bros.Netflix, Amazon, and Disney have content stockpiles that could help them through a work stoppage.The WGA could strike after its contract expires at midnight, which would come at a risky time for Hollywood. ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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